Digital Marketing Lead
Own and scale paid acquisition across Australia, the US, the UK and Europe for a founder-led, design-obsessed global D2C lifestyle brand.
- Location
- Sydney, NSW
- Workplace
- Hybrid
- Function
- Digital Marketing & CRM
- Industry
- Ecommerce · Lifestyle
- Salary
- $115,000–$140,000 + super
The opportunity.
ETISK is hiring a Digital Marketing Lead for one of Australia’s coolest lifestyle brands. Founder-led, design-obsessed and sold around the world, it has dedicated stores across Australia, the US, the UK and Europe.
You’ve almost certainly seen its products, even if you’ve never clocked who makes them. It’s the kind of brand people don’t just buy; they love.
This is the seat that drives the growth. The business is big enough for the role to matter and lean enough that you’ll sit close to the real decisions, not three layers away from them.
This is a paid media role first and foremost. The title is Digital Marketing Lead, but paid is the heart of it. You’ll own the paid channel end to end across all four regions, with Meta and Google as the engine room and multi-million-dollar annual paid budgets behind you.
You’ll be in the platforms building, optimising and scaling the work yourself. Four markets, four different audiences, and a trading calendar that always has a peak to chase somewhere in the world. Few paid roles in Sydney offer this kind of international scope.
What you’ll own.
- Own the paid channel across all four regions, including KPIs, budgets, forecasts and phasing.
- Build, optimise and scale campaigns hands-on across Meta and Google, with YouTube and display in the mix.
- Own CAC and CPA targets, making every dollar work harder as the brand scales.
- Build GA4 reporting that answers trade questions quickly, alongside attribution, A/B testing, and conversion and brand-lift studies.
- Manage the Google and Meta relationships and stay ahead of changes in campaign tactics.
- Treat affiliates as a genuine channel by optimising existing publisher relationships and recruiting new ones.
- Create a tight feedback loop with the in-house creative team on performance content.
- Scale paid acquisition to support the international growth plan.
- Work alongside CRM on acquiring customers who stick, contribute to retention activity and bring a strong voice to the broader digital mix.
What you’ll bring.
- Around four or more years of experience in performance or paid media.
- Strong hands-on capability across both Meta and Google.
- Experience running efficient paid campaigns across Meta, Google, YouTube and TikTok.
- A track record of growing conversion volume while working within CPA targets.
- Confidence building and reading your own GA4 reporting, with a solid grasp of attribution.
- A belief that creative drives performance and the ability to work well with creative teams.
- Agency training would be an advantage. Product or retail experience is useful but not essential; the paid craft is what counts.
Why consider it.
- Own meaningful multi-million-dollar paid budgets across four international regions.
- Work close to the real commercial decisions inside a founder-led brand rather than operating through layers of approval.
- Take on a paid acquisition role with genuine breadth across analytics, affiliates, creative feedback, CRM and retention.
- Join a globally recognised lifestyle brand at a point where paid acquisition is central to the next stage of international growth.
Let’s have a useful conversation.
Complete the application in Atlas so your details and CV go directly into the role’s application workflow.
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