Paid Social Manager (Muscle Nation)

ETISK is proud to be partnering once again with Muscle Nation.

‍

About the Company 

Muscle Nation is one of Australia’s leading and fastest-growing brands in activewear, supplements, and food. We pride ourselves on being a family-oriented business with a strong sense of community, creativity, and innovation. 

Our products, digital presence, and connection with our customers are central to our growth and success, and we are constantly looking for new ways to enhance our impact. 

Join us as we continue to lead the charge in the health and fitness space. 

The Role 

We’re looking for a Paid Social Manager who knows performance marketing inside and out. You’ll own our paid social strategy across Meta, with room to test and grow into other paid social channels as the business scales. 

Day to day, you’ll work with our Creative Strategist to develop and improve ad content, and with our eCommerce and development team to ensure the post-click experience actually converts. 

You need to be just as comfortable reading a data dashboard as you are giving feedback on a creative brief. 

We also expect you to actively use AI tools and automation to improve how you work. Whether that’s automating reporting, building rules to manage campaigns, or finding faster ways to analyse data, we want someone who doesn’t just accept the default way of doing things. 

Tasks & Responsibilities 

• Develop and run paid social strategies across Meta, with room to test and expand into other paid social channels 
• Manage campaign setup, optimisation, and performance end-to-end 
• Build and maintain testing frameworks across creative, audiences, and landing pages 
• Work with the Creative Strategist on ad briefs, creative iterations, and feeding performance data back into the content process 
• Partner with the eCommerce Manager and Shopify Developer to improve landing pages, product pages, and on-site conversion 
• Analyse campaign performance and turn the data into clear, actionable recommendations 
• Manage budget allocation and pacing across platforms, ensuring spend is working efficiently 
• Own performance reporting and keep the Head of Marketing and wider team updated on results 
• Use AI tools and automation to speed up campaign management, reporting, and day-to-day workflows 
• Stay up to date with platform updates, algorithm changes, and paid social trends 

Experience & Qualifications 

• Minimum 3 years managing paid social campaigns in eCommerce, with a track record of delivering real ROI 
• Advanced proficiency with Meta Business Manager (setup, optimisation, troubleshooting) 
• Solid understanding of performance marketing metrics, attribution modelling, and conversion tracking 
• Experience managing significant monthly ad spend and making confident budget decisions 
• Hands-on experience running A/B tests across creative, copy, audiences, and landing pages 
• Experience using AI tools or automation to improve reporting, analysis, or campaign management 
• Experience collaborating across creative and eCommerce teams, not just within paid media 
• Strong analytical skills and the ability to translate data into clear next steps 

Key Skills 

• Deep knowledge of Meta advertising with awareness of the broader paid social landscape 
• Curiosity to understand what the data is telling you, not just report on it 
• Strong communication skills, particularly when translating performance data into creative feedback or business recommendations 
• A test, learn, and iterate mindset 
• Comfortable using AI tools and building automations to improve workflows 
• Ability to work collaboratively across creative, eCommerce, and marketing teams 
• Shopify experience (desirable) 
• Understanding of influencer marketing and UGC content (desirable) 

Why You Will Love Muscle Nation 

At Muscle Nation, you’ll become part of an energetic and passionate team motivated by growth, innovation, and success. 

We’re a tight-knit team that thrives on collaboration and celebrates achievements together — big and small. You’ll have the opportunity to contribute to a rapidly growing eCommerce business and make a meaningful impact on customer relationships and brand loyalty. 

Plus, we know how to have fun while working hard. 

Benefits include: 

• Work for one of Australia’s leading fitness brands, founded locally and driven by innovation 
• Huge staff discounts across all MN products 
• Unlimited access to MN products while in the office 
• Brand new office environment with a relaxed dress code 
• Free onsite parking 

‍