CRM & Loyalty Manager (Ecommerce)

About the job

• CRM & Lifecycle Marketing Manager
• Fashion ecommerce brand
• $120,000 - $135,000K + Super

This fashion ecommerce brand is scaling quickly. They’ve made serious inroads with paid media, but now it’s time to build something that drives retention, repeat purchase, and genuine brand loyalty, all powered by CRM.

They’re not just looking for someone to keep flows running and send a weekly EDM. They’re looking for someone to turn CRM into one of the most powerful and strategic functions in the business.

You’ll take full ownership of:

• The entire CRM strategy - roadmap, results, and everything in between
• Multi-channel journeys across email, SMS, and onsite messaging
• A full loyalty program revamp - tiers, benefits, triggers, personalisation
• Deep segmentation and dynamic personalisation that reflects customer behaviour and lifecycle
• Real-time orchestration across every touchpoint, from onboarding to reactivation

You’ll also be:

• Working directly with Creative, Buying, Digital and CX to bring these journeys to life
• Embedding CRM logic into every key moment across the customer lifecycle
• Leading optimisation and testing across copy, timing, segmentation and creative
• Using data and insights to constantly refine what’s working (and what’s not)
• Managing a direct report (with plans to grow the team further)

They’ve got the right tech in place. They’ve got the internal support. And they’ve got a clear commercial plan for what success looks like: increasing CRM revenue share from 12% to over 25%, boosting repeat rates and LTV, and giving customers more reasons to stay loyal without relying on discounting.

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